Juan Barletta (1974) was born and lives in Buenos Aires, Argentina; he studied fine art at Neuquén School of Arts. Juan’s works focus on consumerism and desire, his photo-realist paintings evoke an ambiguous duality of desire and beauty. Juan's images of often controversial iconic figures within popular culture question the ideals of synthetic beauty and its imagined reality. He alludes towards the falsity of images represented within the media and its distorted boundaries of what is real and artificial.